About Softcore Detachment

We’re here for the people who’ve made a mess, owned it, and decided to look amazing while doing the work. If you’ve ever cried in public and paused to compliment someone’s outfit mid-sob, you’re one of us.

This brand was born somewhere between a breakdown and a breakthrough.

We believe in radical self-accountability, retail therapy, emotional detachment (but make it ✨softcore✨), and raccoons with knives—because sometimes healing is cute and sometimes it’s a little feral.

We make things for people who are tired of pretending to be okay, and are ready to show up as their authentic self...all while processing generational trauma. Our merch is designed to say:

“Yes, I’m self-aware. No, I won’t apologize for it. Yes, I have boundaries now. No, you can’t borrow them.”

Wear it when you’re rebuilding. Gift it to your emotionally unavailable best friend. Or just hang it in your closet like a little reminder that you are doing better, even when it may not feel like it.

Thanks for being here.

Now go hydrate, set a boundary, and maybe light a candle that smells like progress over perfection.

Meet the Raccoon

Name: TBD (it refuses to disclose and insists that “identity is fluid during emotional recovery”)

Pronouns: whatever’s being screamed in the alley at 2AM

Zodiac Sign: Full Moon in Feral

Job Title: Emotional Support Menace / Director of Vibes

This raccoon? This raccoon has seen things. It emerged from the emotional wreckage of a group chat implosion, clutching a glitter pen and a broken friendship bracelet. Since then, it's dedicated its life to guiding others through the flaming garbage pile of self-discovery—with equal parts tenderness and chaos.

It does not believe in “closure.” It believes in cute hoodies, setting boundaries via meme, and carrying a knife “just in case someone tests your healing.”

It is the mascot of:

• Impulse control, but only sometimes.

• Self-work with a side of spite.

• Looking like you’ve got it together while internally screaming into the void.


If you hear scratching at your window at night, don’t worry—it’s just the raccoon reminding you to stop texting your ex and drink some water.


Fun Fact: It once successfully filed a restraining order against someone using only glitter and a firm “no.”