About Catalina Baker

The person behind the brand.

I'm Catalina Baker. Certified menopause coach, ACSM-certified personal trainer, Precision Nutrition Level 1 coach, and Director of Personal Training at Snap Fitness in Tucson, Arizona. I hold a master's degree in psychology and earned my menopause coaching certification through Dr. Stacy Sims' Menopause 2.0 program, one of the most respected evidence-based menopause education programs in the field.

I've been working with women in fitness and wellness for 12 years. In that time, I've trained clients through injury recovery, autoimmune conditions, pre-diabetes, post-surgery rehab, hormonal shifts, grief, burnout, and the full spectrum of what real life looks like for women over 40.

I didn't build Softcore Detachment to sell you a 30-day challenge.
I built it because the resources I needed didn't exist.

Born somewhere between a breakdown and a breakthrough.

Here's what I know: you can have the credentials, the knowledge, the training, and still feel completely blindsided by what happens to your body in your 40s. Irregular sleep. Mood swings that seem to come from nowhere. Workouts that stopped working. A nervous system that's running on fumes.

I know this because I've lived it, while still showing up every day as a coach, a professional, and a mom.

What I found in the research and in the work I do with clients is that most of the fitness and wellness advice out there wasn't built for us. It was built for younger bodies, lower stress loads, and people with more margin. It ignores hormones. It ignores the nervous system. It ignores real life.

So I built something that doesn't.

Softcore Detachment is where evidence-based coaching meets the actual complexity of being a woman navigating midlife. No quick fixes. No shame. No pretending this is simple when it's not.

How I coach.

My approach is grounded in three things:

Strength first. Building a strong body is one of the most protective things you can do in perimenopause and beyond. That means progressive strength training. Not endless cardio, not punishment workouts, not starting over every few weeks.

Nervous system awareness. Stress is not separate from your fitness results. Cortisol affects your sleep, your metabolism, your recovery, and your mood. I coach with that in mind, always.

Sustainability over perfection. I've worked with enough women to know that all-or-nothing thinking is the enemy of progress. We build systems that work in your real life, not an imaginary version of it with no stress and unlimited time.

Oh, and about the raccoon.

Softcore Detachment has a mascot. It's a raccoon with a knife and strong opinions about boundaries. It emerged from the same place this brand did. The messy, feral, darkly funny energy of doing hard personal work while also trying to look like you have it together.

It doesn't take itself too seriously.
Neither do I.

That's kind of the whole point.

Ready to work together?

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